The 1000 Second Method
I spent a year writing about habits for dads in tech. About 100 people subscribed. The newsletter died a quiet death and I am genuinely fine about it.
But one thing kept working when everything else didn't.
16 minutes and 40 seconds.
That's 1000 seconds. It's the smallest chunk of focused work I've ever found that actually stuck. Stuck across a director-of-product job, two small kids, a persona...
Why I'm Done Writing About Dad Habits
For the last year and change I ran a newsletter called Time Well Spent, on a site called Dad Habits. 17 issues. About 100 subscribers. Maybe a dozen of them got real value out of it.
It didn't work.
Not because the writing was bad. Not because the audience didn't exist. It didn't work because "dad habits" is a frame that only reaches people during a specific life stage, only converts on a narro...
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